Every restaurant owner wants to leave a positive lasting impression on their customers. Not only with regard to the food presented, but also with the overall experience of being in a tastefully designed and appointed environment.“The menu cover must work with the overall design aesthetic and yet, at the same time, make a memorable statement of its own”, says David Salk, President of BoxerBrand. “After all, the menu cover is the one element that will literally sit in a customer’s hand, and present the name, the logo and hopefully, the general feel of the environment, in a most intimate way”.
Menu covers provide a unique opportunity to assist in branding: the art of creating added value, while at the same time, conveying the essence of what is special and unique about your restaurant and all that you offer. For example, Grille 26 (shown in image above) chose to burnish their image on iCandy, to brighten up the restaurant and to still cater to their cowboy clientele.
So be sure to take some time when considering what kind of menu covers will enhance your restaurant environment. Your finished menu cover should carry the message that sets your restaurant apart from all others.
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